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Kyle Martin, OSU-Cascades Business Administration '11, is the snow marketing manager for Dragon Alliance, a California-based company known for its hip goggles, sunglasses and accessories for snowboarders, wakeboarders, surfers, dirt bikers and other active people doing cool things. We caught up with this very busy alum.
Q: What have you been up to since graduation?
A: Oh wow. That’s a pretty broad question that could be answered in a variety of ways. In the spirit of keeping things politically correct, I went through the all too daunting process of networking and building my resume before I caught my first break as a photographer’s assistant on a team photo shoot with Anon Optics. This trial run landed me a job as Anon’s Brand Assistant which in turn provided me with the skills, expertise and industry relations necessary to succeed in my current role as Dragon’s Snow Marketing Manager.
Q. Tell us about your job with Dragon. It seems pretty cool.
A. I couldn’t put it better myself. Cool is certainly one of the adjectives I would use to describe my role here at Dragon. Currently, I manage Dragon’s professional ski and snowboard teams in addition to their global snow marketing campaign. This includes things like POP, social media, advertising campaigns, photo shoots, product placement, event series, retailer support, PR and budget management. There is a lot of jargon in there so to put it in the most basic of terms, I strategically position our brand’s image within the snow category to achieve the desired contribution to our overall marketing campaign.
Q. How did OSU-Cascades prepare you for your position with Dragon?
A: How long can my response be? In all seriousness, it is difficult to express just how valuable my time at OSU-Cascades was. The Business Administration staff not only provided me with the tools that were expressly applicable to the work place but with real world examples of how they had aided them in the past. The other component I cannot place enough importance on was the opportunity to study overseas. In my current role I interface with a variety of global personalities and I would certainly misinterpret communications if I had not had this international experience. For this I say thank you Julie Elston!
Q: What do you like most about what you are doing now?
A: Without a doubt, it is the opportunity to pour a little of myself into the consumer facing collateral we produce. Creativity is something I cherish in any endeavor. The fact that I am able to combine my life long love for snowboarding with my professional pursuits is a gift I will never take for granted. In the end, I feel a moral obligation to positively influence the future of this industry as it has given me so much; happiness, fulfillment and the greatest friends I could ever ask for.
Q: Have you been following the OSU-Cascades expansion news?
A: With adamant interest! I think this growth is going to be positive in a number of ways. Not the least of which is the impact it will have on the local economy. When I think of OSU-Cascades, I think of sustainability, innovation and the courage to do things our own way. The fact that there will now be an even more viable platform to instill these qualities in future generations of students is inspiring to say the least.
Q: Anything else you’d like to add?
A: Do not pursue money. Do not pursue power. Pursue avenues that lead to making the world we live in a better place. Go Beavers!