“Our goal, in the simplest terms, is to protect the destination for future generations of travelers and community members”
– Todd Montgomery, Lab Director
The Sustainable Tourism Lab was founded in 2020 by lab director, Todd Montgomery, with funding support from Visit Bend.
The Lab provides data and services to help tourism organizations around the country and in Bend balance visitor needs and community impact. It aims to adopt a multidisciplinary approach to pursue sustainable solutions to common tourism industry problems. To improve the tourism industry through a collaborative, stakeholder-driven process, the lab works to research and design sustainable solutions to the industry’s most pressing problems.