Oregon State University President Ed Ray will join OSU-Cascades Vice President Becky Johnson, OSU Assistant Vice President of University Relations and Marketing Melody Oldfield, and students, faculty and staff of OSU-Cascades to unveil a new logo and brand for the Bend campus.
The logo unveiling and campus celebration will take place on Wednesday, May 3, starting at 1:00 p.m.
OSU-Cascades’ new identity comes during the Bend campus’s inaugural year and supports Oregon State’s recently launched institutional logo and branding. The new OSU logo celebrates the statewide university’s legacy and impact as it approaches its 150-year anniversary. It also looks to the future, conveying the quality, relevance, leadership and access to higher education that OSU provides Oregonians and increasingly the nation and the world.
“The new identity comes at a perfect time for OSU-Cascades,” said Christine Coffin, director of communications for the branch campus. “We are looking forward to creating a statewide presence for OSU’s new campus in Bend, sharing stories about our talented faculty and students, and leveraging the pride felt on our new campus.”
The new identity will be incorporated into student recruitment efforts and awareness campaigns to assist in raising the profile of Oregon’s newest four-year university campus. The campus is seeking to enroll 3,000 to 5,000 students by 2025, in order to meet regional and state educational attainment goals.
This spring and summer marketing teams at OSU-Cascades and OSU will further develop the Bend campus’s brand positioning, to reflect OSU-Cascades as a distinct campus of Oregon State.
The campus-wide celebration will begin with a short presentation about OSU’s new institutional logo and branding in Tykeson Hall, room 111, and expand into a campus-wide celebration featuring music, games, branded giveaways, a special OSU-themed menu in the Beaver Dam, and a progressive ice cream party. The event will end at 3 p.m.
The annual State of the University Address, when President Ray provides an update on Oregon State's worldwide accomplishments in the past year, will take place at 6 p.m. the same day at the Riverhouse on the Deschutes.
About OSU-Cascades: Oregon State University’s branch campus in Bend, Ore., features outstanding faculty in degree programs that reflect Central Oregon’s vibrant economy and abundant natural resources. Nearly 20 undergraduate majors, 30 minors and options, and four graduate programs include computer science, energy systems engineering, kinesiology, hospitality management, and tourism and outdoor leadership. The branch campus expanded to a four-year university in fall 2015; its new campus opened in fall 2016.