tanning research

Pixabay image. Released under Creative Commons.

Jan 16, 2018

The rate of skin cancer cases has tripled among American adults since the 1970s despite increases in regulation and consumer education. Recently, the U.S. Food and Drug Administration mandated additional warnings and the inclusion of a drug facts panel on sunscreen and suntan products.

In a lunchtime lecture on Feb. 7, Amy Watson, an assistant professor of marketing at Oregon State University - Cascades will share the results of a research study measuring tanning behavior and sun-safety knowledge among millennials, and the impact of knowledge and self-esteem on addictive tanning.

Watson’s research focuses on consumer behavior, examining how individuals use consumption to influence social interaction and how consumers incorporate labels into product evaluation and decision-making. She received her Ph.D. in marketing from the University of Arkansas.

Before embarking on her Ph.D. program, Watson worked in one of the nation’s largest privately owned food advertisers with clients such as PepsiCo, Tyson, and Mars, Incorporated. She uses this experience and continued interaction with the advertising industry to teach students how to translate branding strategy into advertising communication. She joined the business program at OSU-Cascades in 2017.

OSU-Cascades’ lunchtime lectures showcase research and scholarship underway by faculty at the Bend campus. The lectures are free, but advance registration is requested at http://osucascades.edu/lunchtime-lectures.

The lecture will take place from 1 p.m. to 1:50 p.m. in the Dining/Academic Building, Room 207, on the OSU-Cascades campus on Chandler Avenue in Bend. Attendees are invited to dine in the Beaver Dam prior to the lecture or bring a brown bag lunch.  Visitors may pay the $1 per hour on-campus parking fee at a kiosk located on the lot.

For information contact 541-322-3100 or info@osucascades.edu.

About OSU-Cascades: Oregon State University’s campus in Bend, Ore. features outstanding faculty in degree programs that reflect Central Oregon’s vibrant economy and abundant natural resources. Nearly 20 undergraduate majors, 30 minors and options, and three graduate programs include computer science, energy systems engineering, kinesiology, hospitality management, and tourism, recreation and adventure leadership. OSU-Cascades expanded to a four-year university in 2015; its new campus opened in 2016.