Greg Willitts, president of FivePine Lodge and Spa, took advantage of the hospitality management professional development courses offered in his backyard. Located in Sisters, FivePine features a grand lodge, 36 cabins, conference center and spa.
“I would recommend this educational opportunity for anyone looking to stay engaged and up-to-date in the industry,” said Willitts. “The greatest risk to any company or one's career is complacency.”
Willitts enrolled in the revenue management and pricing course. After completing the class he saw immediate improvement in annual profit. Occupancy improved 9.8% the first year after Willitts took revenue management. “I was amazed at the 25.4% increase in lodging revenue,” said Willitts.
Our hospitality courses are designed to prepare working professionals for the next step in their career. Choose from a wide variety of courses that reflect the dynamic nature of our hospitality industry. Each course gives professionals new knowledge, tools and skills to apply immediately at the workplace.
Service Automation and Technology (HM 320) - Spring 2019
Changing customer expectations, new and cheap technology, and a challenging labor market make for a dynamic industry landscape. Automation of basic tasks is an example of how some companies stay competitive. Explore technologies shaping the field and how industry leaders leverage them to improve efficiency and service.
Revenue Management and Pricing (HM 420) - Spring 2019 LEARN ABOUT COURSE
Revenue management is critical to the hospitality industry. Learn essentials every manager needs: the fundamentals, capacity management, duration control, demand, forecasting, discounting, overbooking, displacement analysis, channel management, and pricing execution.
Service Management (HM 430) - Fall 2019
Customer service is a differentiator. Your team’s philosophy, customer interactions and handling of complaints can make you stand out -- or not. Learn how to implement programs that create loyal customers, from design and delivery, to customer interaction systems, to service recovery.
Online Marketing and Reputation Management (HM 325) - Fall 2019
Hospitality businesses are inseparable from the internet. This course focuses on online marketing and advertising strategies, and the importance of a strong internet presence to maximize revenues. Discussion will include how hospitality leaders can encourage and leverage customer generated content to retain customers and revenue streams.
Advanced Restaurant Management and Ownership (HM 425) - Winter 2020
Restaurateurs have an entrepreneurial spirit in common. This course provides a roadmap for those considering opening their own restaurant business. It will take you through best practices in launching your business, from design and funding, to foodservice operations, management and ownership.
Vacation Property Management (HM 340) - Spring 2020
The vacation property market is one of the largest in our industry. We will explore this growing market including property development, contracts, management, promotion and financing. Participants will weigh challenges and opportunities of the shared economy, owner relations, homeowner associations, renovations and public policy.
Hospitality Investment and Asset Management (HM 460) - Spring 2020
This course provides future hospitality owners/executives the tools and knowledge to evaluate real estate investments in new hospitality ventures. Tools for financial analysis and assessment, debt and equity financing (public and private) and the use of industry benchmarks are discussed and practiced.
Contact Todd Montgomery, hospitality management program lead to learn how these courses can support your career goals.