Student Life Marketing

The Office of Student Life provides marketing assistance to internal student organizations and helps promote campus events produced by University departments. The Student Life Marketing Coordinator oversees flyer and digital screen postings, the Student Life email newsletter, CampusGroups, and the Student Life Marketing Committee; providing assistance to all Student Life teams.

Whether you are planning a small club gathering or a campus-wide initiative, marketing is essential to a successful event. Marketing is the promotion of a product or service to a targeted audience in the form of advertising. In many cases, you might be interested in print and/or digital marketing assets. These include flyers, digital screens, sandwich boards, social media posts, postcards, emails, newsletters, and more! Student organizations may request design and distribution assistance from the Student Life Marketing Coordinator at no cost. External University departments and the general public may also coordinate with the Student Life Marketing Coordinator to distribute existing marketing to the campus community.

Marketing Timeline

All marketing campaigns should be clear, consistent, and creative, but most of all they need to be planned. Consider the following marketing timeline when planning the promotion of your event.

 

Design Assistance

The Student Life Marketing Coordinator can assist student organizations with the design and distribution of event marketing with at least two (2) week's notice. If you are interested in this opportunity, please schedule a 25-minute virtual meeting below.

Schedule a Meeting

Content Distribution

Student organizations, University departments, and the general public alike can submit content to be distributed among the OSU-Cascades campus community. If you are interested in submitting content for any of the following distribution opportunities, please complete the Student Life Marketing Resources Form below.

Submit Content for Posting

The Office of Student Life oversees all bulletin boards and digital screens across campus. These are used to distribute events and news announcements to the campus community from student organizations, University departments, and the general public. University-sponsored flyers will be printed by our team and posted on five bulletin boards while general public flyers will be printed by our team and only be posted on two bulletin boards. All flyers and digital screens must include an approved DAS-statement on a solid color background (black or white preferred). These submissions should be received at least one (1) week prior to the desired posting date and will be posted each Monday by the Student Life Marketing Coordinator.

In some instances, student organizations or University departments might be interested in sharing their content on our social media channels in an effort to reach students. Campus community members may request this service through our Student Life Marketing Resources Form at least one (1) week prior to the posting date.

Groups may submit content to be included in ASCC's Beaver Tracks and/or the Student Life Newsletter accessible to all members of the campus community. Content submissions for these mediums must be received by 12:00 PM on Friday prior to the desired posting date. Event submissions must include an event name, date, time, and location. We do not post weekly (reoccuring) meeting announcements. You can submit event and news announcements using the Student Life Marketing Resources Form.

The Office of Student Life rents out marketing supplies, such as sandwich boards, folding tables, tablecloths, pop-up tents, and flyer stands, at no cost to members of the campus community. These supplies are first-come, first-served with priority to Student Life teams and must be reserved at least two (2) business days prior to the desired pickup date. Supplies must then be returned within one (1) business day of the reservation end date.

Marketing Resources

The Office of Student Life has consolidated a plethora of marketing resources for student organizations provided by Oregon State University. These resources are accessible to all students, staff, and faculty, but remember to adhere to the OSU-Cascades Style Guide when utilizing the University brand and content. Contact the Student Life Marketing Coordinator with any questions or concerns.

OSU-Cascades is an important expansion of Oregon State University, and there is alignment between the Oregon State master brand positioning and the OSU-Cascades sub-brand. Specifically, the campus is here to deliver the highest-quality Oregon State programs and to provide access to educational and research excellence in Central Oregon. The positioning for OSU-Cascades articulates how we want to be thought of in the minds of our most important audiences. It sets a focus for what differentiates OSU-Cascades, building on the strengths of the Oregon State positioning. It further expresses key points of pride for the campus.

OSU Color Palette OSU Typography OSU Graphic Elements OSU Brand Downloads

Student organizations and University departments sometimes want to develop their own marketing assets for events. In an effort to maintain a consistent marketing identity, we have developed an Adobe Illustrator event marketing template that includes brand colors, typography, and logos. You can download this file and use it as a template for internal marketing on any University computer with the Adobe Creative Cloud.

Download the Template

Interested in featuring previous event or campus photography in your marketing? OSU-Cascades students, staff, and faculty may download our photographs and use them for official OSU-Cascades purposes only.

Download Photographs Submit Photos

Posters, flyers, advertisements and other notices for all campus events must include an accommodations for disabilities statement at the bottom: Accommodations for disabilities may be made by contacting 541-737-XXXX or email@oregonstate.edu.

When appropriate, use: Accommodations for disabilities or dietary restrictions may be made by contacting 541-737-XXXX or email@oregonstate.edu. It is up to the event organizer to provide the phone number and email address for coordinating accommodations requests. See Accessibility Guidelines for Event Advertisements

All printed materials must include the following accommodations for disabilities statement: This publication will be made available in an accessible alternative format upon request. Please contact [sponsoring department contact name], 541-737-XXXX or email@oregonstate.edu

Avoid all sexual or racial stereotyping and language. Many words now have neutral alternatives: firefighterpolice officerchair, or chairperson. Use these rather than assuming a particular gender. Don't create words such as s/he, and use the plural they to avoid putting two words together with slashes: he/she. When writing about a specific person, ask what pronouns they use for themselves (e.g., she/her/hershe/him/histhey/them/theirs).

LGBT is acceptable on first reference for lesbian, gay, bisexual and transgender. In quotations and the formal names of organizations and events, LGBTQ is also acceptable. Q can stand for questioningqueer or both.

Disabilities are handled according to the preference of the person or group. In writing about disabilities, stress the person, not the disability: persons with disabilities rather than the disabled. If you have questions, check with Disability Access Services, 541-737-4098. The ADA National Network also offers Guidelines for Writing About People With Disabilities.

Ethnic designations generally follow the preference of the person or group. Ask the person or group you're writing about how they want to be identified, such as Black or African American. Keep in mind that many people consider themselves multiracial. The Office of Institutional Diversity, 541-737-1063, Diversity and Cultural Engagement, 541-737-9030, or the Office of Equal Opportunity and Access, 541-737-3556, can help with questions. As a general rule, identify ethnic groups by recognized designations. African AmericanBlackAsian AmericanPacific IslanderLatina/Latino/LatinxHispanicIndigenous and Native American are acceptable identifiers.

The Diversity Style Guide at San Francisco State University is a useful guide for other inclusive language practices. Also refer to the AP Stylebook guide to race-related coverage.

Oregon State University - Cascades online communities are intended to inform users of OSU-Cascades news and events, as well as foster OSU-Cascades discussion and a sense of community among users.

We encourage you to share your opinions and comment freely about the topics we post, but ask that you provide comments that are respectful and professional.

If we become aware of posts that are off-topic; represent advertisements or spam; constitute or encourage illegal activity; infringe upon someone’s rights; contain obscenities; contain profanity; or contain direct and targeted physical threats, we reserve the right to remove them.

Social Media Best Practices Social Branding Social Media Policies OSU-Cascades Social Media Policy

In 2020, the Student Life Marketing Committee decided to make "advancing diversity, equity, and inclusion" a priority in all our marketing efforts. While we have several initiatives under development, we feel it is important to distribute applicable resources to students, staff, and faculty to maximize marketing accessibility.

Colors

We want our communications to resonate with all audiences, so be thoughtful when choosing color combinations for digital communications. Our digital color palette has been optimized for compliance with the Americans with Disabilities Act (ADA) — an equal-opportunity law for people with disabilities — so that it’s visually effective and functionally useful for everyone. Check your color choices for adequate contrast or check our brand's palette for accessibility.

Formatting

Consider the following formatting suggestions to optimize marketing accessibility.

  • Align text to the left
  • Use Sans-Serif fonts without decorative details
  • Use font sizes of 12 points or larger if possible
  • Ensure 4.5:1 color contrast for the background
  • Provide alt text for images and closed captioning for videos
  • Utilize placeholder text in forms
  • Create high contract Call-to-Action buttons
  • Translate marketing into various languages

Additional guidance

The following posters provide general guidance on how to design more accessible services. The guidance covers best design practices for users from these areas: low vision, D/deaf and hard of hearing, dyslexia, motor disabilities, users on the autistic spectrum and users of screen readers.

Accessibility Best Practices Posters

Quentin Comus

Student Life Marketing Coordinator

Email: comusq@oregonstate.edu

Cell Phone: (971) 264-4309

Virtual Meeting Scheduler: https://beav.es/oEo